Hello
I’ve dedicated the last 10+ years to partnering with startup CEOs to strategise and execute “Zero to One” product-market fit strategies. Working on B2B, B2C and B2B2C marketplace product solutions on the web and mobile.
How?
Rapidly and systematically work through ideas (assumptions) to find the right direction.
Forming best-bet early-phase growth models based on the Reforge programmes.
Architecting, hiring and building cross-functional teams to execute clearly defined outcomes.
Building trust within the team and leadership to take everyone on the messy, noisy, chaotic phase of ground zero product and customer adoption.
Current Ventures

Chief Technical Officer
Talk Club is a mental fitness community for men, meeting online and in person.
Role
Responsible for the charity's digital footprint
Advising on new and existing digital solutions supplient the charity's offline presence

Product Advisor
That API Company is a specialist API development and API strategy agency and builder of API products.
Role
Advising on new existing and new product growth opportunities within the developer solutions market
Co-lead on the 2022 and 2023 product and development strategy
Hiring and growing the growth and development team
Previous Ventures

Senior Product Growth Manager
Role
Responsible for leading the garden ticket division to monetisation
Responsible for leading Candide's C2C and B2C Marketplace product market fit strategy
Co-authored the 2020 and 2021 product strategy
Hiring and growing the Product team (product, developers, UX and data science)